Privacy Policy

V&V Health Innovations

Privacy Policy

V&V Health Innovations Ltd is a company registered in England, company number 11247637, registered address: Marland House, 13 Huddersfield Road, Barnsley, South Yorkshire, England, S70 2LW.  (hereinafter referred to as “our organisation”, “we”, “our”, us”)

This privacy policy will explain how our organisation uses the personal data we collect from you when you use our website or platform.

Types of Data We Collect

V&V Health Innovations collects the following data:

  • Personal identification information (Name, email address, phone number, etc.)
  • relevant health details including:
    • current and past eye or hearing health conditions, general health conditions and glasses, contact-lens or hearing prescriptions,
    • current medication details, and
    • correspondence between the optometrist and GPs or ophthalmologist;
    • relevant imagery or 3d models.
  • examination and test results;
  • details of any prescription supplied by a healthcare professional or medical practitioner;
  • information that you provide by filling in forms on our website;
  • details of your visit to the website and any transactions you carry out on the website;
  • any information or images you give us when you use our technology; and
  • any other information you have voluntarily given us.

Data Collection Methods

We receive data from registered medical professionals (ophthalmologists and optometrists). We collect data and process data when:

  • A medical professional registers online on our platform and gains access to our services.
  • A customer or a medical professional voluntarily completes a customer survey or provides feedback on any of our messages.
  • boards or via email.
  • Use or view our website via your browser’s cookies.

Use of Data

V&V Health Innovations collects your data so that we can:

  • Create real-time, secure AI-powered tool to assist medical professionals in establishing a reliable and timely diagnosis 
  • Support fast, reliable, and easy to use and high accuracy to assist human grading
  • Provide output which is immediately available to ophthalmologists, optometrists, and other healthcare providers

Data Storage

V&V Health Innovations securely stores your data at an Amazon Web Services server in the area of London, UK.

V&V Health Innovations will keep your or your patients’ anonymised data indefinitely for research purposes. You can always request for your data or your patients’ data to be deleted from our servers. To do so, please email us at [email protected].


V&V Health Innovations would like to send you information about products and services of ours that we think you might like, as well as those of our partner companies.

If you have agreed to receive marketing, you may always opt out at a later date.

You have the right at any time to stop V&V Health Innovations from contacting you for marketing purposes. If you no longer wish to be contacted for marketing purposes, please email us at [email protected].

Data Protection Rights

What are your data protection rights? V&V Health Innovations would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

The right to access – You have the right to request V&V Health Innovations for copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that V&V Health Innovations correct any information you believe is inaccurate. You also have the right to request V&V Health Innovations to complete information you believe is incomplete.

The right to erasure – You have the right to request that V&V Health Innovations erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that V&V Health Innovations restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to V&V Health Innovations’s processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that V&V Health Innovations transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: [email protected]


What are cookies? Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.

For further information, visit

How do we use cookies? V&V Health Innovations uses cookies in a range of ways to improve your experience on our website, including:

  • Keeping you signed in
  • Understanding how you use our website and platform

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

Functionality – V&V Health Innovations uses these cookies so that we recognize you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

Advertising – V&V Health Innovations uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address. V&V Health Innovations sometimes shares some limited aspects of this data with third parties for advertising purposes. We may also share online data collected through cookies with our advertising partners. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our website and platform.

How to manage cookies – You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.

Privacy policies of other websites  – The V&V Health Innovations website contains links to other websites. Our privacy policy applies only to our website, so if you click on a link to another website, you should read their privacy policy.

Changes to this policy

Changes to our privacy policy V&V Health Innovations keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated in February 2023.


V&V Health Innovation’s Services and Products are not intended to act as a single diagnostic tool for medical professionals. We provide services and products to assist medical professionals in their work but we do not accept any responsibility regarding patients’ diagnoses. We cannot be held liable for any mistakes in diagnosing a patient or in their relevant medical records. Further, we are not liable for any downtime, interruptions or outages that may result in the loss of data. We use third-party providers for our domain hosting and server storage. Any claims regarding loss of data should be addressed directly to these providers, details of which are available upon request.

V&V Health Innovations Ltd is not regulated.

ICO Registration

V&V Health Innovations Ltd is registered with the Information Commissioner’s Office. Our registration number is ZB514707. Details of our registration can be found here.

How to contact us

If you have any questions about V&V Health Innovations’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at: [email protected]

Or write to us at: Marland House, 13 Huddersfield Road, Barnsley, South Yorkshire, England, S70 2LW

How to contact the appropriate authority

Should you wish to report a complaint or if you feel that V&V Health Innovations has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office here.         You need to cite our registration number as listed above.